World’s “ugliest color” will be used on cigarette packs

According to an Australian survey, the shit brown color seen above (Pantone 448C, or “Opaque Couché”) is the ugliest hue around, reminding respondents of dirt and death. To deter smoking, Australian officials required Opaque Couché to be the main color and cigarette packages and now the UK is following suit. Apparently, Australian officials first referred…